Right now, when one adds video as a media item, it displays as a download link. This differs from photos, which allow you to see the image larger right within the web report.
An improvement would be to allow the video to play in a larger window, just like users can see photos in the larger view. Icing on the cake would be to have the video auto create a thumbnail image, so the video shows in line with other photos, but it would have a “play” icon on the image to show that it is a video.
Obviously, videos would not play on PDF documents, however the image could be linked to a video file.